Aamir Khan announces the Sitaare Zameen Par digital release via YouTube pay-per-view at ₹100 starting August 1.
Aamir Khan has officially confirmed the digital release of Sitaare Zameen Par. The film is set to debut on YouTube as a pay-per-view option starting August 1, with a rental cost of ₹100. This represents a major change in distribution for Khan, who is venturing into direct-to-digital film releases.
The digital launch of Sitaare Zameen Par introduces a novel approach to Bollywood film distribution. Aamir Khan mentioned that the ₹100 pay-per-view pricing enhances accessibility for audiences throughout India. This initiative could establish a new precedent for digital film releases, particularly if Sitaare Zameen Par’s online showing attracts significant viewership and revenue.
Khan has opted to debut his latest film on YouTube Movies-on-Demand immediately following its theatrical run. ‘Sitaare Zameen Par’ will be exclusively available on YouTube and will not appear on any other digital streaming services.
Aamir Khan announced today that Sitaare Zameen Par will launch globally on YouTube starting August 1, 2025.
In India, the film will be priced at ₹100, while it will be available at varied local rates in 38 countries, including the USA, Canada, the UK, Australia, Germany, Indonesia, the Philippines, Singapore, and Spain.
- ‘Stars on Earth’ has already grossed over ₹250 crore globally. Viewers can now rent it via YouTube.
- Notably, to connect with new audiences both in India and internationally, ‘Stars on Earth’ will offer subtitles and dubbing in key languages.
- Looking ahead, more films from Aamir Khan Productions are expected to be featured on this platform.
- It is important to highlight that YouTube has a vast reach in India and around the world.
- According to a Comscore report, in 2024, 4 out of 5 individuals over 18 in India were using YouTube, and globally, entertainment videos on YouTube were viewed more than 7.5 billion times each day.
- During the launch event, Aamir Khan stated,
“For the past 15 years, I have been trying to discover how to reach those who are unable to visit theaters or who have reasons preventing them from going. At last, the moment has arrived when everything is aligning perfectly. Our government introduced UPI, and now India leads the world in electronic payments. Additionally, internet access has expanded rapidly in India and continues to grow daily. YouTube is also accessible on nearly every device. We can now deliver films to a large segment of India and a considerable number of people globally.”
On YouTube, users can purchase or rent movies across various languages and genres, including popular Indian films and international blockbusters.
This service is continually expanding, particularly in India, where internet usage is surging, people are increasingly watching content on smart TVs, and mobile video consumption remains high.
In India, Connected TV (CTV) has seen the fastest growth for YouTube over the past five years.
As per a survey, when individuals in India think of viewing a new film or show, they typically turn to YouTube first.
94% of people feel that YouTube offers the best music and entertainment.
Regarding Aamir’s future projects, he is currently producing Lahore 1947 (starring Sunny Deol and Preity Zinta) and Ek Din (featuring Junaid Khan and Sai Pallavi), both under the Aamir Khan Productions banner. He will also make a cameo in Rajinikanth’s film ‘Coolie’.
Aamir Khan’s film Sitaare Zameen Par is scheduled for a digital launch on YouTube starting August 1. The movie will operate on a pay-per-view basis priced at ₹100. This represents a progressive move for Bollywood as Khan embraces digital platforms. The Sitaare Zameen Par digital release aspires to engage broader audiences through affordable, direct-to-home streaming.
