Apple iPhone 17
Mumbai / New Delhi, September 19 – Apple’s highly anticipated iPhone 17 lineup officially hit Indian retail shelves today, drawing thousands of eager customers to the company’s flagship outlets.
At the Bandra Kurla Complex (BKC) Apple Store in Mumbai, excitement turned chaotic when a scuffle reportedly broke out among shoppers trying to secure early access to the devices. Security teams stepped in quickly to restore order. Similar long queues formed outside Apple’s other three official stores across the country, where some fans had camped overnight to be among the first to own the new phones.

What’s in the iPhone 17 Family
The new series—unveiled at Apple’s “Awe Dropping” event on September 9—includes four models:
- iPhone 17
- iPhone Air (Apple’s thinnest handset to date)
- iPhone 17 Pro
- iPhone 17 Pro Max
- Prices for the range start at ₹82,900, while the ultra-slim iPhone Air carries a starting price of ₹1.20 lakh.
Multiple Ways to Buy
Shoppers who prefer to skip the in-store rush can purchase any of the new models online through Apple’s own web store or its official Apple Store app. Major e-commerce platforms such as Flipkart and Amazon India have also begun accepting orders.

New Accessories and Wearables
- Alongside the phones, Apple rolled out a fresh lineup of audio and wearable products:
- AirPods 3 Pro (₹25,900) – featuring real-time translation, heart-rate monitoring, and what Apple claims is its most advanced in-ear noise-cancellation technology.
- Apple Watch SE 3 (₹25,900) – updated with an always-on display.
- Apple Watch Series 11 (₹46,900) – boasting an all-day, 24-hour battery life.
- Apple Watch Ultra 3 (₹89,900) – offering satellite connectivity designed for off-grid adventures.
A Big Day for Apple Fans
The launch underscores India’s growing importance as a key market for Apple. With overnight queues, spontaneous celebrations, and brisk early sales, the iPhone 17 series has made one of the company’s most energetic debuts yet in the country.





