digital privacy
How to protect your device from increasing scams? Know the importance of your digital privacy
In the age of digital technology, every individual’s actions are somehow transformed into data. Smartphones, apps, and internet platforms are recording information about people’s whereabouts, searches, conversations, and purchases. Everything is monitored, including biometric information, call details, banking activities, and location. The individual frequently isn’t even aware of it.

The startling fact is that there is a cyberattack every 39 seconds. Deepfake fraud resulted in frauds totaling 6,000 crore rupees in 2024 alone. A phony artificial intelligence film cost a Hong Kong corporation Rs 212 crore.
Let’s talk about the personal data that smartphones track on a daily basis. We’ll also discover how and from which platforms this data is tracked, as well as what safeguards are in place.
In the current digital era, websites, online services, and mobile apps frequently gather different kinds of personal data from consumers. Through choices like “Terms & Conditions” or “Allow Access,” this tracking is typically carried out with user consent. Apps, however, occasionally request more complicated permissions than are required. The following chart displays the most tracked data.
protect data
Let’s talk about the personal data that smartphones track on a daily basis. We’ll also discover how and from which platforms this data is tracked, as well as what safeguards are in place.
In the current digital era, websites, online services, and mobile apps frequently gather different kinds of personal data from consumers. Through choices like “Terms & Conditions” or “Allow Access,” this tracking is typically carried out with user consent. Apps, however, occasionally request more complicated permissions than are required. The following chart displays the most tracked data.

Raise your voice
Inform an organization if you have concerns about how they are handling your personal information. The majority of businesses are concerned about the privacy of their clients. If you voice your concerns directly to an institution, they will often promptly and efficiently resolve your concerns over the handling of your personal information. Speaking up increases the likelihood that an organization’s overall policies or practices will change for the better.
Keep your gadgets safe.
Take precautions to safeguard your online privacy. Make sure that the passwords on your computer, smartphone, and other mobile devices are secure. Downloads should only come from reliable sources. Install and maintain the most recent versions of your operating system, firewall, anti-virus, and anti-spam software. When accessing public networks, use caution. Passing through public areas with open wifi networks puts data at risk. To ensure data security when sending and receiving on a public network, use a virtual private network. Turn off Bluetooth and Wi-Fi when not in use. Mobile devices should never be left unattended.





