After Apple’s customary fall release cycle, the iPhone 17 family is anticipated to go on sale worldwide in September 2025.
Apple is prepared to completely upend design conventions, pricing tiers, and internal architecture with the release of the iPhone 17, 17 Air, 17 Pro, and 17 Pro Max. With four new models, iPhone 17, 17 Air, 17 Pro, and 17 Pro Max, Apple appears ready to shake up design norms, pricing tiers, and internal architecture in one fell swoop.
Anticipated iPhone 17 Costs: Air Replaces Plus
This year, Apple is dropping the controversial “Plus” model in favor of the new iPhone 17 Air, which is anticipated to retail at $899 (around Rs 79,900 in India). This places it in the middle of the iPhone 17 Pro, which starts at $999 (about Rs 89,900), and the regular iPhone 17, which costs $799 (about Rs 69,900).
At the top of the pricing range, the iPhone 17 Pro Max would probably fetch more than $1,100 (more than Rs 1,00,000). Apple is placing a wager that customers will accept little price increases in exchange for significant improvements in features and design, even in the face of growing component costs.
When Is the iPhone 17 Coming Out?
After Apple’s customary fall release cycle, the iPhone 17 family is anticipated to go on sale worldwide in September 2025. According to reports, the first significant phase before mass production starts, Engineering Validation Testing (EVT), has already been finished by at least one of the next models.
With finalized designs currently in place for the whole series, Apple is therefore on schedule for an autumn introduction.
New in the Design, Display, and Performance of the iPhone 17?
It looks like 2025 will bring about some significant design modifications. The iPhone 17 Air is anticipated to be thinner than the iPhone 6 and weigh only 145 grams, making it Apple’s thinnest phone to date. According to insiders, the iPhone 17 Air will be Apple’s smallest iPhone to date because the dummy units are 5.5mm thick.
According to reports, ProMotion displays with 120Hz refresh rates will be available on all models, including the entry-level iPhone 17. This is a first for Apple’s non-Pro iPhones. This is made possible by LTPO OLED panels, which were previously only found in more expensive variants. Although this technology technically allows for always-on screens, it is uncertain whether Apple will offer it in all versions.
The designs of cameras are also changing. It is anticipated that Apple would abandon its customary vertical or square camera bumps in favor of a horizontal camera bar on the Pro versions and the Air. The iPhone 17 Air might potentially use a single 48MP rear sensor and move the camera to the middle of the chassis.
With three 48MP lenses wide, ultra-wide, and telephoto and the potential to record 8K video, the iPhone 17 Pro Max is predicted to be the first iPhone with these features. All variants will have a much improved 24MP front-facing camera, but the basic iPhone 17 will continue to use a dual-lens configuration. According to rumors, “the camera will significantly increase image quality, and allow for more cropping without a loss of clarity.”
With features including Apple-designed modems, unified display technology, and drastically reduced form factors, the iPhone 17 series marks a sea change for the iPhone. Apple is stepping up both design flare and functional advancements with improved camera systems, more internal control over chips and connectivity, and clearer pricing tiers. This could make September 2025 one of the company’s most significant iPhone releases in years.
third-party Qi 2.2 chargers, charging speeds can be increased to 25W wireless while staying constant at 35W cable. Additionally, it is rumored that Apple would simplify battery changes for all models by expanding the new adhesive method that was first debuted in the iPhone 16 series.
