French Automobile company Renault on Monday reintroduced its popular SUV duster in the Indian market with a fresh new look. At the launch event, Renault Group’s chief growth officer, Fabrice Cambolive, said that the company is very serious about India and sees it as one of its five most promising markets worldwide. He explained that over the past few years, Renault has focused strongly on markets like Latin America, Korea, Turkey, Morocco, and India. According to him, these regions are important for the company’s long-term global growth strategy.
India Plays key role on global level
Cambolive added that Renault wants to become more competitive at the global level and India plays a key role in this plan. The company is moving forward in the country under its international “Game plan 2027”, which aims to strengthen Renault’s Presence, expand its product lineup, and improve market performance. With the new-generation Duster, Renault hopes to rebuild its strong image in India and attract SUV Buyers looking for style performance and reliability.
Renault’s Growth outside Europe
Fabrice Cambolive said that India has been a key market for Renault’s growth outside Europe. He added that after gaining full ownership of the chennai manufacturing plant, the company is now moving ahead strongly with its expansion plans in the country. A few months ago, Renault group acquired the remaining 51 percent stake in the chennai plant from Nissan, giving it complete control of the facility.
Speaking at the launch, Cambolive said, with the introduction of the new Duster today, we are starting a new chapter for the Indian market. he explained that this step reflects Renault’s long term commitment to India.
Renault India has launched the new Duster with both the hybrid and turbo engine options to meet the changing needs of customer. the company described it as one of the most powerful vehicles in the mid-size SUV segment. With advanced technology, improved performance and a refreshed design, Renault aims to strengthen its position in India’s highly competitive SUV market.
The company has not announced the price of the new diuster yet, and it is expected to be revealed in March. On this occasion, Renault India CEO stephen deblaise said that the new duster has been designed keeping the preferences and needs of Indian customers in mind. Renault first launched the Duster in India in july 2012. The SUV played an important role in creating a new segment in the country’s automobile market. However, due to the riisnig demand, production of the model was stopped in 2022.
At present, Renault India sells the three models in the Indian market: Kwid, Triber, and Kiger. With the return of the new Duster, the company hopes to strengthen its presence and increase its market share in india.
