Tata Sierra sales report of January 2026: Tata Motors newly launched Sierra has created a big impact in the Indian SUV market. As soon as deliveries started in January 2026, Customers rushed to showrooms to book and collect the vehicle. The strong demand resulted in Tata Delivering 7,003 units in the very first month. The Sierra stands out in its segment because of its unique and stylish design. it also looks highly advanced in terms of features and technology. The SUV is available with both petrol and diesel engine options. Along with this, customers can choose from several attractive color options, making it a popular choice among SUV buyers.
Tata Sierra’s Bookings
Talking about Tata Sierra’s bookings and deliveries, this midsize SUV received an overwhelming response from the customers. Bookings for the Sierra started on 16 December 2025, and more than 70,000 units were booked on the very first day. Deliveries of the SUV officially began on 15 January 2026. Due to its huge popularity, customers currently have to wait between 15 days to 4 months to receive delivery, depending on the variant and location. the demand for the Sierra remains very strong, and industry experts expect even more impressive sales numbers to come out in February, showing the growing craze for this SUV in the Indian Market.
Price
The Tata Sierra is available in both the petrol and diesel engine options with the different transmission choices. in the petrol version, the SUV ith a 6-speed manual transmission is prices at Rs.11.49 lakh, while the 7-speed DCA Automatic transmission is prices at Rs.17.99 lakh. for buyers who prefer diesesl, the 6-speed manual version is priced at Rs.12.99 lakh, and the 6-Speed automatic diesel variant costs Rs.15.99 lakh. these prices make the tata sierra a competitive option in the mid-size SUV segment.
Tata Motors has shown the electric version of the new Sierra many times in the past. In 2020, the Sierra ev was th first revealed as a concept model. Later, in 2023, Tata showcased the Sierra ev again at the auto expo, where it looked more refined and closer to its final design. Compared to 2020, the 2023 version appeared more mature and ready for the production. At auto expo 2025, tata also displayed the ICE Version of the Sierra in a more advanced and boxy design. the company tried to recreate the original sierra’s famous rectangular rear window in the new five-door layout.
