Consumer brands are planning record ad spends this festive season.

ET reports a 15–20% jump in ad budgets across jewelry, fashion, FMCG.

GST 2.0 price cuts are making companies confident of higher demand.

Brands want to capture festive FOMO as customers plan early shopping.

Analysts expect retail demand surge to show up in Q3 results.

Stocks of top consumer companies are already drawing investor eyes.

Retailers are loading promotions, discounts, and mega launches.

GenZ buyers are planning big spends, especially on lifestyle products.

Marketers are betting more on digital and influencer collabs this year.

Investors see festive cheer as a trigger for earnings momentum.