This module gives you a complete understanding of what Digital Marketing actually is, how it works, and why every business needs it today. You’ll learn the difference between traditional and digital marketing, how consumer behavior has changed, and how companies promote their products online. By the end of this module, you’ll clearly know how digital marketing impacts branding, sales, and business growth in modern times.

In this module, you’ll explore the massive career opportunities in digital marketing. You will learn about job roles, freelancing, remote work possibilities, online businesses, and earning potential. We will show you how companies—from startups to big brands—hire digital marketers for SEO, Social Media, Google Ads, Content Writing, and more. This module gives you clarity on your future growth and why digital marketing is one of the fastest-growing industries today.

Content is the backbone of the digital world. In this module, you’ll learn how to write engaging, informative, and SEO-friendly content that attracts people and converts them into customers. You will understand tone, style, structure, keyword usage, storytelling, headlines, CTAs, and formatting techniques. You will practice writing blogs, social media posts, website content, ad copy, and emails.

This module covers how to professionally manage social media platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter. You’ll learn how to create content calendars, plan posts, grow follower engagement, run brand campaigns, handle customer queries, track performance, and build an online presence. This module makes you capable of handling social media pages for businesses and clients.

In this module, you’ll learn to design attractive social media posts, banners, thumbnails, logos, and marketing creatives. Using tools like Canva, you’ll understand layout, typography, color theory, branding, and design psychology. Even without professional experience, you’ll be able to create high-quality graphics that help in promotions and branding.

You’ll learn to build professional websites and high-converting landing pages using WordPress without coding. From domain & hosting setup to theme installation, plugin management, designing pages with Elementor, adding content, forms, and optimizing for speed—everything is covered. By the end, you will be able to create complete websites for yourself or clients.

This module teaches you how to create a fully functional e-commerce store using WordPress & WooCommerce. You’ll learn product upload, inventory management, payment gateway integration, cart features, order management, shipping setups, coupon creation, and customer email automation. This skill is in high demand for online businesses and startups.

This advanced module explains how to rank websites on Google and increase organic traffic.
You’ll learn:

• Technical SEO: Website structure, speed optimization, indexing, sitemaps, schema, security.

• On-Page SEO: Keywords, content optimization, meta tags, headings, internal linking.

• Off-Page SEO: Backlinks, guest posting, social bookmarking, reputation building.

You will also learn to use tools like Google Search Console, Google Analytics, Ubersuggest, and more.

This module teaches you how to run paid ads on Google, YouTube, and partner networks. You’ll learn keyword selection, bidding strategies, campaign setup, ad creation, budgeting, analytics, conversions, and remarketing. You will be able to generate leads and sales for any business using Google Ads.

In this module, you’ll learn how to run high-performing ads on Facebook and Instagram using Meta Ads Manager. You’ll understand audience targeting, ad formats, creatives, budgets, A/B testing, pixel tracking, conversion ads, and lead generation ads. You’ll learn how brands create viral campaigns and get sales from social media advertising.

This module covers how to build email lists, create professional email campaigns, write high-converting email copy, and automate customer follow-ups. You’ll learn tools like Mailchimp and Sendinblue, along with segmentation, triggers, analytics, and cold email strategies. This skill helps businesses increase conversions and repeat sales.

In this module, you will learn how to earn passive income online by promoting products and getting commissions—without creating your own product, inventory, or customer support.

You’ll understand the complete working system of affiliate marketing:

• How companies pay commissions

• How to choose profitable niches

• How to find high-paying affiliate programs

• How to promote products ethically

• How to build trust with audiences

You will learn practical strategies to drive traffic using:

• Social media

• SEO blogs

• YouTube videos

• Landing pages

• Paid ads

• WhatsApp and email funnels

You will also learn how to create affiliate funnels, build awareness, track conversions, and scale earnings through automation and AI tools.
By the end of this module, you’ll be fully capable of starting your own affiliate marketing income stream and promoting national & international programs like Amazon, Flipkart, Awin, CJ, Impact, Hostinger, etc.

In this module, you’ll learn how to use WhatsApp API and automation tools to broadcast messages, generate leads, send catalogs, automate replies, and manage customer communication. WhatsApp is one of the highest-converting marketing platforms, and this module helps you master it for business growth.

This module introduces you to powerful AI tools that save time and increase productivity. You’ll learn AI-based content writing, image design, automation workflows, research tools, ad creation tools, and chatbot assistants. AI helps you work faster and deliver professional results—even if you’re a beginner.

This module teaches you how to automate business processes like lead generation, customer follow-ups, WhatsApp replies, email sequences, appointment booking, and sales pipelines. Using no-code tools like Zapier, Pabbly, Make, and CRM systems, you’ll learn how to create automated workflows that save time and boost performance.